YourBestLife is a startup with the mission of empowering people to find and live their unique best life, promoting tools, resources and scholarships to increase it's member's self-awareness and global consciousness, while connecting and growing a global like-minded community.
Crude Lines was challenged to design and continuously improve YourBestLife website's performance, working closely with YBL's Digital Marketing experts to create several different versions for A/B tests and optimizations.
The website went through several different versions. We're sharing one of the latest.
Homeage_01
After dozens of tests and optimizations, data concluded that a simple and very sober header would perform better.
One CTA only; one predominant color; human element to transmit the feeling of pushing the limits; and orientation to the left with the help of vignetting to conduct the viewer's eyes to the text and CTA.
Social Impact_02
A page to position and communicate YBL's Social Impact efforts, with the goal of informing about the sustainable development goals, the partner NGOs and how members are making the difference.
FAQs & Support_03
This was a very challenging part of the website, as we needed to completely redesign and merge two important areas: the FAQs and the support center/ contacts.
User experience was again crucial in this part, was we needed a universal and simple solution to present important information that visitors are looking for. Something that could be used separately on each page but also all together in the FAQs & Support page.
A mix between inspiration and information regarding the all-expenses-covered travel Scholarships.
Check Website
Thank you for being here :)
For more information, send us an email for
hello@crudelines.art
